It’s Sugary Sweet in the Spotlight for UCSF’s Robert Lustig

UCSF's Robert Lustig in his viral video "Sugar: The Bitter Truth"

If universities had “rock stars,” we’d definitely have one on our hands with Dr. Robert Lustig, a pediatric endocrinologist at the University of California, San Francisco. He may not carry a guitar or have flocks of cheering fans, but Dr. Lustig has earned himself a lot attention since his 90-minute talk, “Sugar: The Bitter Truth,” went live on UCTV’s YouTube channel in 2009.

In the video, Dr. Lustig urgently explains how his research points to sugar as a toxin that’s fueling the global obesity epidemic. To date, his message has been watched more than 2.1 million times on YouTube and downloaded another 1 million times through iTunes. It also inspired a much talked about New York Times Magazine article by Gary Taubes and sparked a national conversation. The spotlight will get even hotter this Sunday night, April 1, when Dr. Lustig appears on CBS’ “60 Minutes” to discuss his alarming research.

If you haven’t already been brought to attention by Dr. Lustig’s message, the “60 Minutes” report will undoubtedly do the trick — and will leave you hungry for more information. That’s why you’ll want to tune in to UCTV Prime’s “The Skinny on Obesity,” an original series featuring Dr. Lustig and his colleagues at UCSF’s Center for Obesity Assessment, Study & Treatment, who are opening new avenues in obesity research that will impact all of our lives. The exclusive, seven-part series premieres April 13 on UCTV Prime, a YouTube original channel, with new installments posted every Friday, along with additional material, blog posts, poll questions and more at the website. Here’s a preview of what’s in store:

Stay tuned!

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