Embracing Race in American Politics

When comes to election 2012, every vote counts. Republicans and Democrats can no longer afford to ignore minority groups in their campaign messaging.

On the latest edition of “Prime: Vote”, UC San Diego Political Scientist Zoltan Hajnal, co-author of “Why Americans Don’t Join the Party: Race, Immigration and the Failure of Political Parties to Engage the Electorate,” argues that both parties can bring more minorities to the polls by addressing their specific concerns, rather than crafting campaigns that appeal primarily to whites or ignore race altogether. Hear what he has to say in the latest installment of “Prime: Vote – Embracing Race in American Politics.”

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One thought on “Embracing Race in American Politics

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