As Director of the California Area Health Education Center (AHEC), UCSF Fresno‘s Dr. John Blossom knows the value of reaching large audiences with essential information. So when the opportunity arose to partner with UCTV on a video series offering expert disaster preparedness information to health care providers and the general public, he lept at the chance, investing his time, expertise and newly tapped on-screen talent as host of the four-part series “Disaster Preparedness for Health Professionals.”
The series premiered on UCTV in October 2009 and, with UCTV’s large footprint reaching 23 million households nationwide on satellite and cable, as well as millions more through its website, YouTube and iTunes channels, audiences in every corner of the state, the country and the world had ready access to vital emergency response information covering natural disasters, chemical and biological agents, pandemic influenza and emerging infections, and managing disaster volunteers. With almost 800,000 combined online views to date, the information has clearly been well received.
But last week it was Dr. Blossom who was on the receiving end of some welcome attention when he took possession of his Gold Aurora Award in the General Instruction category for the “Disaster Volunteerism” installment. The Aurora Awards is a prestigious international competition designed to recognize excellence in the film and video industries, specifically targeting products, programs and commercials that would not normally have the opportunity to compete on a national level.
While physicians of Dr. Blossom’s stature are no stranger to recognition, a golden statuette for producing and hosting a television program certainly falls outside the norm. Then again, Dr. Blossom is in a class by himself.
Congratulations Dr. Blossom!