When you hear the call, answer it. That’s what Henry E. Brady, dean of UC Berkeley’s Goldman School of Public Policy, urges citizens to do when their phone rings with a political pollster on the line.
In “Don’t Hang Up! Why Voters Should Respond to Pollsters,” the latest in the “UCTV Prime: Vote” series, Dean Brady makes a strong case for average Americans to stay on the line and make their opinions count, especially during an electoral season increasingly dominated by well-moneyed donors and highly paid lobbyists.
“Prime: Vote” features informed election analysis and commentary from University of California faculty who use peer-reviewed research to underscore their ideas. Most recently, UC Berkeley professor and executive director of UC’s Washington Center Bruce Cain joined UC San Diego’s Thad Kousser on “Moneybags: Who’s Funding Campaign 2012?” to weigh in on recent Supreme Court cases and other factors that have turned this election into the season of Super PACs.
And make sure to come back May 22 for “Embracing Race in American Politics,” a commentary from UC San Diego’s Zoltan Hajnal, who argues that Republicans and Democrats can bring more minorities to the polls by addressing their specific concerns, rather than ignoring race or crafting campaigns that appeal primarily to whites.
Before he became a professor at UC Berkeley’s Goldman School of Public Policy, Robert Reich served in three national administrations, most recently as Secretary of Labor under President Bill Clinton. 
