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Recommended for You
We use recommender system all the time. A website will recommend something to you based on what you’ve watched, listened to, bought or who you’ve friended on Facebook. These systems attempt to predict your preferences based on past interactions. The systems range from simple statistical approaches like Amazon’s people who bought X also bought Y […]
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Your Brain on Advertisements
Advertisers are always looking to better understand consumers’ preferences and decision making. The application of neuroscience knowledge and techniques to answer market and media research questions is not new but in our digital age, the practice raises new questions about privacy, informed consent, and consumer autonomy in decision making. Dr. Carl Marci, Chief Neuroscientist at […]