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From Tool to Teammate: How AI Is Changing Business

Artificial intelligence is reshaping how businesses use data, make decisions, and organize work. In this program, UC San Diego Rady School of Management’s Thomas Beyer traces that shift through several stages of business analytics, from the early push to digitize and collect as much data as possible to today’s growing interest in more proactive AI…
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Seven Steps to Building a Best-Selling Brand
Building a brand is about more than spending money on marketing. It’s about how you think about your brand conceptually, and the strategies you employ at every level of your business. That was the message from brand architect and strategist Larry Gulko when he spoke at the Rady School of Business at UC San Diego…