Tag Archives: business

Seven Steps to Building a Best-Selling Brand

Building a brand is about more than spending money on marketing. It’s about how you think about your brand conceptually, and the strategies you employ at every level of your business. That was the message from brand architect and strategist Larry Gulko when he spoke at the Rady School of Business at UC San Diego recently.

Gulko laid out his recipe for success in seven simple steps. His first piece of advice: specialists win, generalist lose. He points to several examples of companies that lost sight of their core business and ended up failing. Gulko told the crowd, “be the Q-tip.” He says it’s a brand unmatched in specialization and name recognition. His next six steps touched on everything from connecting with your customer, to inspiring your employees to be brand ambassadors.

After his talk, Gulko sat down with two UC San Diego alumni-turned-entrepreneurs to learn their brand secrets. Pierre Sleiman is the CEO of Go Green Agriculture, and Suman Kanuganti co-founded Aira, a high-tech company improving the lives of people who are blind or visually impaired. Gulko, Sleiman, and Kanuganti have a lot of expertise to share about branding, including why you don’t remember your second kiss, and what that has to do with being a best-selling brand.

Watch Building and Growing Brands with Larry Gulko: Global Business Leadership Forum

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New Ventures from UCSB Students

After eight months of activities and curriculum the UCSB New Venture Competition culminated with six teams presenting a pitch and a question-and-answer session for a panel of expert judges and an enthusiastic audience of peers, faculty and mentors.

The finalist teams, pared down from an initial pool of 32, represented diverse technologies and industries. The top six teams were: MoreSolar, utilizing wind power as a novel method for cleaning solar panels to increase efficiency; Adomi, addressing California’s housing shortage with a scalable solution that is also profitable to homeowners; Okra Systems, software for engineers that streamlines the process of selecting and qualifying microcontrollers; Snip, a social media platform for podcast lovers that allows users to curate and share podcasts; Soilight utilizing the microbes in soil to provide energy for low-powered applications; and Veneta, a web- and mobile-based software service that streamlines inventory management research labs.

Meet these young tech entrepreneurs and see who landed in the top spot.

Watch 2018 New Venture Competition Finals

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Big Bang Business Plan Competition

UCTV takes you inside Big Bang, UC Davis’ annual business plan competition!

This event, hosted by the UC Davis Child Family Institute for Innovation and Entrepreneurship and organized by the MBA students of the Graduate School of Management, began in October with 26 teams of students, alumni, and other entrepreneurs.

The competition has been whittled down to five remaining teams competing for first, second, and third place prizes. Watch “Big Bang – UC Davis Business Plan Competition 2013” as each of the teams pitch their revolutionary ideas to the audience, who then vote for the winner of the People’s Choice Award.

See what ideas you would invest in — or maybe this will inspire you to come up with a business plan of your own!

Interested in more videos from the UC Davis Graduate School of Management on UC-TV? Check out other business related programs on The Career Channel.

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The Whole Foods Approach to Conscious Capitalism

Some might view the term ‘conscious capitalism’ as an oxymoron – but not John Mackey, co-founder and co-CEO of Whole Foods Market, and author of Conscious Capitalism: Liberating the Heroic Spirit of Business.

In a new presentation from UC Davis Graduate School of Management’s Distinguished Speaker Series, Mackey offers a spirited defense of free enterprise and argues that businesses can have a positive societal impact while being profitable. Then he joins Dean and Professor Steven Currall for an enlightening Q&A session.

Watch “Conscious Capitalism with John Mackey Co-founder and Co-CEO of Whole Foods Market,” online now.

And make sure to browse through our impressive roster of visionary business leaders sharing their worldviews, such as Amazon.com’s Marc Onetto and Emmy-nominated producer and managing director of Octagon Entertainment, John Ferriter.

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April 2013 Highlights

Featured This Month
Program Highlights
New to Video On-Demand

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FEATURED THIS MONTH

Visionary Business Leaders

From Amazon to Whole Foods — and everything in between — these new programs showcase the bright ideas and bold moves from today’s most creative business leaders.

Conscious Capitalism with John Mackey Co-founder and Co-CEO of Whole Foods Market

“The Age of Amazon” with Marc Onetto, Amazon.com

…. and more at our website.

Oh, To Be Musical…

Don’t miss this fascinating series examining exactly what it is that makes music, musical. Professors of music, literature and psychology decode the mysteries of music and its effect on our brains, our emotions and our lives. Presented by UC San Diego’s Eleanor Roosevelt College.

To Be Musical

Is the Human Mind Unique?

New from CARTA, scientists from different fields discuss cognitive abilities often regarded as unique to humans, including humor, morality, symbolism, creativity and preoccupation with theminds of others. They assess the functional uniqueness of these attributes, as opposed to the anatomical uniqueness, and whether they are indeed quantitatively or qualitatively unique to humans.

Premiering April 8

Is the Human Mind Unique? — CARTA

Celebrate National Poetry Month with UCTV

American poet Billy Collins headlines our annual Spring fling with poetry! Celebrate April’s National Poetry Month by browsing through our amazing archive of readings featuring established and emerging poets from around the world.

Poetry Month on UCTV

…. and more at our website.


PROGRAM HIGHLIGHTS (PACIFIC TIMES)

 

All programs repeat throughout the month. Visit the Program Schedule on our web site for additional air dates and times.

Health & Medicine

Heart Matters: Physiology of the Body’s Powerhouse

MIND Institute: Current Research and Applications

Blood Vessels: Pathology of the Intravascular Highway

iPads as Assisitive Technology Tools

Heart: Pathology of the Malfunctioning Corazon

Creative Brains: Music, Art, and Emotion

Living for Longevity: The Nutrition Connection – Research on Aging

more >>

Science

Perspectives on Ocean Science Hits 10 Million Views! Find out why this long-running series is so popular with lifelong learners.

Genetics and Gray Whale Behavior

Global Climate Change and Emerging Infectious Disease with Stanley Maloy and Alan Sweedler

more >>

Public Affairs

Federalism at the Border: Immigration Policy and the States with Gabriel Chin

The Palestinian Minority in Israel: Between Coexisting and Conflict

Farming in the 21st Century: A Woman’s Perspective from South Africa

Transforming Conflict through Nonviolent Coalitions with Nobel Peace Laureate Leymah Gbowee

My Forty Years at Berkeley with Harry Kreisler

Asia, the West and the Logic of One World with Kishore Mahbubani

more >>

Humanities

The Trials and Triumphs of Conrad Black

more >>

Education

Do Babies Matter? Gender and Family in the Ivory Tower

Stereotype Threat Up Close: See it, Fix it

more >>


New Online Videos and Podcasts

The Future of Light – Lighting the World (Ep. 4)

Tales from the Front Lines: Reporting from Iraq and Afghanistan

Follow Your Heart: Anatomy of the Cardiovascular System Part II

more videos and podcasts >>

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