Tag Archives: website

Recommended for You

We use recommender system all the time. A website will recommend something to you based on what you’ve watched, listened to, bought or who you’ve friended on Facebook. These systems attempt to predict your preferences based on past interactions.

The systems range from simple statistical approaches like Amazon’s people who bought X also bought Y links, to complex Artificial Intelligence-based approaches that drive feed ranking on sites like Facebook.

Julian McAuley, UC San Diego Computer Science and Engineering, explores the modeling techniques behind personalized recommendation technology on the web and the different systems that we encounter.

He reminds us that we often find these recommendations a bit “creepy,” but that actually the recommender system has no human intelligence; it’s really a simple statistical process. They focus on short-term predictions but could they be adapted to make long-term predictions or estimate more subjective qualities? Would that be bad?

Watch How Do Websites Personalize Recommendations for Me? – Exploring Ethics

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Change is Good

Hopefully you’ve noticed our recently redesigned website and love it as much as we do! Not only is it easy on the eyes, but it’s easier to navigate and discover even more of the content you love.

We’re especially excited to introduce a comment feature that allows visitors to chime in, using their Facebook profile, on UCTV videos and engage with fellow viewers. We hope you’ll log on and check it out.

The updated website is just the first of several new surprises we’ll be rolling out in the next few weeks and months, including an exciting new web series. Stay tuned for details – you won’t want to miss it!!

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