What if you could align your values with your investment portfolio?
Leaders from the world of impact investing discuss what it means to invest for good. Their stories are fascinating and you will understand the path of early stage ventures that create meaningful social and environmental value.
First up is a panel with Lewam Kefela, Investor at VilCap Investments; Noushin Ketabi, Founder of Vega Coffee; Nancy Swanson, Executive Director of Linked Foundation. The moderator is Julia Sze an impact Investment strategy advisor. They discuss their paths to investing for good.
Then, Kat Taylor, Co-Founder and Managing Partner of Radicle Impact, talks about the problem with the banking system and how it can be fixed. She is the CEO of the Oakland-based Beneficial State Bank, a Community Development Financial Institution (CDFI) whose mission is to bring beneficial banking to low-income communities in an economically and environmentally sustainable manner.
Building a brand is about more than spending money on marketing. It’s about how you think about your brand conceptually, and the strategies you employ at every level of your business. That was the message from brand architect and strategist Larry Gulko when he spoke at the Rady School of Business at UC San Diego recently.
Gulko laid out his recipe for success in seven simple steps. His first piece of advice: specialists win, generalist lose. He points to several examples of companies that lost sight of their core business and ended up failing. Gulko told the crowd, “be the Q-tip.” He says it’s a brand unmatched in specialization and name recognition. His next six steps touched on everything from connecting with your customer, to inspiring your employees to be brand ambassadors.
After his talk, Gulko sat down with two UC San Diego alumni-turned-entrepreneurs to learn their brand secrets. Pierre Sleiman is the CEO of Go Green Agriculture, and Suman Kanuganti co-founded Aira, a high-tech company improving the lives of people who are blind or visually impaired. Gulko, Sleiman, and Kanuganti have a lot of expertise to share about branding, including why you don’t remember your second kiss, and what that has to do with being a best-selling brand.
After eight months of activities and curriculum the UCSB New Venture Competition culminated with six teams presenting a pitch and a question-and-answer session for a panel of expert judges and an enthusiastic audience of peers, faculty and mentors.
The finalist teams, pared down from an initial pool of 32, represented diverse technologies and industries. The top six teams were: MoreSolar, utilizing wind power as a novel method for cleaning solar panels to increase efficiency; Adomi, addressing California’s housing shortage with a scalable solution that is also profitable to homeowners; Okra Systems, software for engineers that streamlines the process of selecting and qualifying microcontrollers; Snip, a social media platform for podcast lovers that allows users to curate and share podcasts; Soilight utilizing the microbes in soil to provide energy for low-powered applications; and Veneta, a web- and mobile-based software service that streamlines inventory management research labs.
Meet these young tech entrepreneurs and see who landed in the top spot.
The competition has been whittled down to five remaining teams competing for first, second, and third place prizes. Watch “Big Bang – UC Davis Business Plan Competition 2013” as each of the teams pitch their revolutionary ideas to the audience, who then vote for the winner of the People’s Choice Award.
See what ideas you would invest in — or maybe this will inspire you to come up with a business plan of your own!
Some might view the term ‘conscious capitalism’ as an oxymoron – but not John Mackey, co-founder and co-CEO of Whole Foods Market, and author of Conscious Capitalism: Liberating the Heroic Spirit of Business.