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Imaging Studies: A Revealing Look
Research imaging studies are crucial to finding effective treatments and therapies. Protocols are in place to protect both the study participant and the science, but what if the images reveal a previously unknown condition? Or a false positive or negative? Unraveling this question is more than a simple task and the consequences can range from […]
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Updating our Views on Nature and How to Save it
What is nature? What does it mean to preserve, or save it? Science writer Emma Marris says one common definition of nature in North America is the way any given place was before European explorers arrived and began changing the landscape. Therefore, saving nature would mean returning the land to how it was before their […]
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Shaping Our Dynamic Microbiomes for Lifelong Health
Our life-spans are ever-increasing, but our health-spans are not, leading to long periods of unpleasant and expensive suffering with chronic conditions. Many of these conditions have recently been linked to the microbiome. We are constantly shaping our microbiomes through the foods we eat, the environments we experience, even the people we live and work with. […]
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Your Brain on Advertisements
Advertisers are always looking to better understand consumers’ preferences and decision making. The application of neuroscience knowledge and techniques to answer market and media research questions is not new but in our digital age, the practice raises new questions about privacy, informed consent, and consumer autonomy in decision making. Dr. Carl Marci, Chief Neuroscientist at […]