Advertisers are always looking to better understand consumers’ preferences and decision making. The application of neuroscience knowledge and techniques to answer market and media research questions is not new but in our digital age, the practice raises new questions about privacy, informed consent, and consumer autonomy in decision making. Dr. Carl Marci, Chief Neuroscientist at Nielsen explores the ethical concerns that arise and explains some of the tools used by advertisers in this growing field.
Most people usually think of unmanned aerial vehicles (UAVs) operated by the military in order to spy on citizens and drop bombs on unsuspecting targets.
Lucien Miller, CEO of Innov8tive Designs, explains that the first drone, called the Kettering Bug, was flown almost a hundred years ago, in 1918. Early drones like this were essentially torpedoes with wings, unguided aircraft that dropped bombs with little target accuracy. It was these types of UAVs that have led people to fear the term drone and the destruction associated with them.
But today, drones and UAVs are rapidly gaining commercial popularity as UAV systems are becoming available at prices non-military budgets can afford. Miller says modern UAVs are becoming so small, they can be purchased for as little as $400. And now their uses extend far beyond covert military operations, such as search and rescue missions, endangered species protection, and infrastructure inspection, just to name a few.
Keith McLellen, CEO of ROV Systems joins the show to discuss the risks that come with the benefits of drones, the biggest concern being an increase in aerial surveillance and an invasion of privacy.
Watch “Drones and Other UAVs: Benefits and Risks – Exploring Ethics” to hear from Miller, McLellen, and retired Commander Bob Osborne, who worked for the LA County Sheriffs department for 38 years, about the life-saving and livelihood-threatening technology of modern drones.
In the final episode of the series, Dorothy Sears of the UC San Diego School of Medicine, Christina Deckard of the SPAWAR Systems Center, and science journalist Lynne Friedmann discuss the hurdles Carson overcame as a women in science 50 years ago. To put Carson’s struggles in perspective, these women in the modern field of science reveal their current struggles with inequality. Watch their insightful discussion in “Women in Science: 50 Years After Silent Spring“:
Check out all of the videos in the Silent Spring Series!