A visit to UC San Diego from Sir Richard Branson, founder of the Virgin Group and member of the Global Commission on Drug Policy , was bound to cause a stir. But how do you explain his late arrival to a campus event on drug use and HIV in Tijuana? His flight was on time, but his driver took him to the wrong university! No matter. Moderator Steffanie Strathdee deftly hosts a fascinating discussion with Proyecto El Cuete research director Dr. Patricia Gonzalez-Zuniga and author Jon Cohen that gets even better when Branson finally takes the stage and opens with a hilarious, off-color joke. Strathdee also previews material she will be presenting this week at the 21st International AIDS Conference in Durban, South Africa.

Watch Drug Decriminalization and Tijuana’s AIDS Epidemic with Sir Richard Branson.