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Your Brain on Advertisements
Advertisers are always looking to better understand consumers’ preferences and decision making. The application of neuroscience knowledge and techniques to answer market and media research questions is not new but in our digital age, the practice raises new questions about privacy, informed consent, and consumer autonomy in decision making. Dr. Carl Marci, Chief Neuroscientist at…
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Informacy is the New Literacy
As anyone who uses a computer, tablet, smart phone, or VR (virtual reality) device knows, we live in an Information Age unprecedented in human history, in which the sum total of mankind’s knowledge is available with a finger’s touch or click of a mouse – or a question posed to Alexa, Siri, Cortana, et al.…
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What Happened When Modern Humans Met Neanderthals?
In short, they interbred, according to Svante Pääbo, a Swedish biologist and pioneer of paleogenetics, the study of preserved genetic material from the remains of ancient organisms, including ancient human DNA. He has served as director of the Department of Evolutionary Genetics at the Max Planck Institute for Evolutionary Anthropology in Leipzig, Germany, since 1997.…
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Beyond 2018: What’s Next for Congress and Country as a Whole
The results of the 2018 midterm elections are in, but what’s next? Will a Democratic-controlled House and Republican-led Senate be able to work together? What do the results mean for 2020? And, what should Democrats do to capitalize on midterm gains? Professor Emeritus Sanford A. Lakoff shared his thoughts on those questions and more at…
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Young People’s Concert
“My music is best understood by children and animals.” – Igor Stravinsky Each year the La Jolla Symphony & Chorus inaugurates its new season with a presentation for San Diego-area students. The Young People’s Concert, sponsored by the Kiwanis Club of La Jolla and hosted by Music Director/Conductor Steven Schick, aims to introduce students to…
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Social Media and Your Job Search
What do photos of your wild spring break trip and poorly defined career objectives have in common? Neither belong on LinkedIn. Your online presence should tell the story of who you are and where you want to be. Linda Sierra of Toft Group has extensive experience as a recruiter and human resources professional. She shares…
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Evolution and Creationism as Science and Myth
Myths symbolize ideas, values, history and other issues that are important to a people. They may be true or false, mundane or fantastic; their significance is their meaning, not their narrative content. Science is a way of knowing about the natural world. Its conclusions tentatively may be true or false, but its significance is its…
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An Update on Osteoporosis
Our skeleton is not a fixed structure. We are building bone and breaking down bone throughout our entire life. When and how does normal musculoskeletal aging become a medical issue? Gina Woods, MD, a board-certified endocrinologist, explains the ways bone density changes over time and what internal and external factors can influence bone density. She…
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Why Do People Reject Good Science?
Many people will consider factual information and it will change their understanding. But there are some for whom, “Providing more, accurate information doesn’t seem to change their opinions or make them alter their erroneous views,” says Eugenie Scott, Founding Executive Director of National Center for Science Education. For example, Americans have a much lower incidence…
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Robert Reich: Bringing Civility Back to Political Discourse
Have Americans lost the ability to talk politics? Recent studies show the country is more divided than ever before, and it’s only getting worse. In a lively talk at UC Berkeley’s Goldman School of Public Policy, professor Robert Reich outlines what he sees as the main causes of the problem, and how we might be…
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