Design thinking, or human-centered design, is a growing global trend that is being embraced by companies and local governments to help drive innovation and improve communities. The guiding principle of design thinking is to focus on the needs of people to ensure that the correct problem is being solved in the most effective way.
Community, business and civic leaders gathered recently to explore how they could work together to make San Diego an international hub for design thinking and bolster the local economy at the first annual San Diego Design > Forward Summit, which was hosted by the Design Lab at University of California San Diego.
Design Forward San Diego
Design is a proven and necessary innovation strategy today – and one that San Diego is well-positioned to leverage for unprecedented transformation. Key regional leaders discuss the convergence and propulsion of civic, industry and community through human-centered design.
Creating Value Through Design – Design Forward San Diego
A panel of experts from around the world present models of how leading industry and government organizations have leveraged design and assessed its contribution to grow their economies and global stature.