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Seven Steps to Building a Best-Selling Brand
Building a brand is about more than spending money on marketing. It’s about how you think about your brand conceptually, and the strategies you employ at every level of your business. That was the message from brand architect and strategist Larry Gulko when he spoke at the Rady School of Business at UC San Diego…
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Memories, Found and Lost
In his Conductor’s Note for La Jolla Symphony & Chorus’s Celebrating Tradition concert, Music Director Steven Schick observes that “memory flows down two related streams,” the personal and the communal. In this concert’s program communal memory is strongly evoked by Handel’s Messiah, Part 1, drawing as it does upon a story heard around the world…
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Drug Wars: A New Hope
Why do some people develop addictions and others don’t? Does that provide insight in how to mediate addictive responses and behaviors? Join The Scripps Research Institutes’ Olivier George as he talks about his research and shares insights into how the brain responds to a variety of drugs, both illicit and prescription – as well as…
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Shaping Our Dynamic Microbiomes for Lifelong Health
Our life-spans are ever-increasing, but our health-spans are not, leading to long periods of unpleasant and expensive suffering with chronic conditions. Many of these conditions have recently been linked to the microbiome. We are constantly shaping our microbiomes through the foods we eat, the environments we experience, even the people we live and work with.…
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From Stone Bowls to Unsuspected Superheroes
If rocks could talk – what could they tell us about the earth, history and maybe ourselves? Find out as collections manager Alex Hangsterfer and curator Richard Norris reveal the treasure trove of samples housed at Scripps. Hear some of the fascinating stories behind how these samples were collected and learn about the incredible variety…
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Want to Build a Start Up? Advice to Students from Jarrod Russell
I like to think about the path to building successful startups as a journey–it’s really the entrepreneur’s journey. Each journey will be different, especially when it comes to the early stages of what sparks the idea for the startup. I simplify this journey by thinking of the entrepreneur is one of three stages: curious, committed,…
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Workforce Frontiers
We know that the future of work is upon us–AI, robotics, global markets and online innovations are driving massive changes. So, what about workforce development? This event explores the boundary-busting, outer reaches of workforce development where job quality, equity, outcomes and opportunity take center stage. The program is presented by The San Diego Workforce Partnership…
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The Persistence of Memory
For La Jolla Symphony & Chorus’ 2018-2019 season, Music Director Steven Schick has chosen an encompassing theme entitled “Lineage: A Memory Project.” As Schick explains, A critical component to living an ethical life is how we remember, how we create lineage. It answers important questions: Who are we? To what echoes of our history do…
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