We first met Dr. Lusting in 2009 when UCTV presented his “Sugar: The Bitter Truth” lecture. That viral video now has over 7 million YouTube views, and more every day.
His latest program, “The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains,” coincides with the publishing of his new book of the same title.
In this half-hour interview, Lustig, a UCSF endocrinologist, explores the reward system in our brains – serotonin, cortisol, and dopamine – chemicals that drive our pleasure-seeking behaviors including overeating, drug use, and that ever-present cell phone. But he goes beyond just neural pathways and brain chemistry to impute the underlying economic machine that creates industries that profit off processed foods full of sugar.
He recommends a “four Cs” solution — connect, contribute, cope, and cook — urging a slowed-down lifestyle for the sake of our health and happiness.
In addition to the interview “The Hacking of the American Mind”, you may enjoy these short videos:
The Difference Between Happiness and Pleasure
Corporate Responsibility vs. Individual Responsibility
Are All Calories the Same?
Responsibility of the Food Industry
Processed Food and Pleasure
For a deeper dive, watch the video that started it all and other programs with Dr. Robert Lustig:
Sugar: The Bitter Truth
The Skinny on Obesity
Fat Chance: Fructose 2.0