What does it take to make science stick with an audience? According to Lisa Warshaw and Rob Signer, Ph.D., it’s not just about what you say, but how you say it. In a compelling conversation, they lay out the tools researchers need to communicate complex science clearly and memorably. Whether preparing for a media interview or a conference Q&A, the key is to focus on clarity, not perfection—and to be intentional about what your audience takes away.

Warshaw, drawing on her global biotech and health communication experience, breaks down how strong openings, simple messages, and vivid analogies can help your science land. Signer, a practicing academic scientist, shares how storytelling has helped him connect his lab’s work to broader audiences, from students to policymakers. Both emphasize the power of using visuals, avoiding jargon, and delivering one strong takeaway.

For scientists ready to boost their impact, this session is packed with practical strategies. From creating soundbites that stick to navigating tough questions with confidence, Warshaw and Signer show how a little creativity and a lot of clarity can go a long way.

Watch The Art of Scientific Storytelling for actionable tips and inspiration.

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